Payoffs from participating in complementary product strategies
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Payoffs from participating in complementary product strategies

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Published by Marketing Science Institute in Cambridge, Mass .
Written in English


Book details:

Edition Notes

StatementSanjit Sengupta.
SeriesReport / Marketing Science Institute -- 95-118, Working paper
ContributionsMarketing Science Institute.
ID Numbers
Open LibraryOL20766655M

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  Song and Parry 48 suggest that a firm’s external and internal environments affect product competitive advantage and that product competitive advantage affects new product performance. Therefore, in our second conceptual framework, competitive advantage from complementary product strategy is hypothesized to affect performance essence of complementary product strategy Cited by:   Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named “PM” (product manager / program Author: Veamly. From an economist’s point of view, two products (or goods) are complementary if a change in the price of one moves the demand for the other in the opposite direction. For example, if the price of DVD movies goes down, the demand for DVD players goes up, and if the price of ink cartridges goes down, the demand for printers will go up. Contrary to the notion that only large, well-funded firms can pursue a complementary product strategy, the study identifies various alternatives to expensive, in-house development efforts. Depending on the level of resources available for a particular project, a firm may choose various modes for adopting a complementary product strategy.

Similarly, turnaround strategies are aimed at achieving performance acceptable to a firm's stakeholders through reorientation of positioning, strategy, structure, control systems and power. Program weapon system product support strategies often evolve over the life cycle. Whether developing a product support strategy for the first time, or updating the strategy, it is vital to adhere to a logical methodology. This methodology is captured in the Life Cycle Product Support Strategy . Promotional strategy is designed to inform, persuade, or remind target audiences about those products. The goals of promotion are to create awareness, get people to try products, provide information, keep loyal customers, increase use of a product, identify potential customers, and even teach clients about potential services.   If you are interested in publishing/reprinting any article or post, please use the following byline: Written by Susan A. Friedmann, CSP, The NichePreneur Coach, Lake Placid, NY, internationally recognized niche marketing expert who helps small business owners, entrepreneurs and service professionals, find and capitalize on a niche market.

In this article, we consider distribution channel strategies for an incumbent manufacturer who produces two complementary products and must determine whether or not to have another company to sell. Contrary to the notion that only large, well‐funded firms can pursue a complementary product strategy, the study identifies various alternatives to expensive, in‐house development efforts. Depending on the level of resources available for a particular project, a firm may choose various modes for adopting a complementary product strategy.   These products may take traditional securities such as an investment-grade bond and replace the usual payment features with non-traditional payoffs. Structured products can .   What is Complementary Product? A complementary product is a product whose use is directly related to the use of another base or associated product such that a surge in demand for one product results in an increase in demand for the other. In terms of economics, if the price of one good is reduced, it results in the increase of demand for both.